Business Process Automation: The current state of automation in 2022
Businesses have constantly looked for ways to automate processes, to save time and money whilst increasing output. Over the past 20 years, technology has enabled businesses in all industries to automate repetitive processes. In 2022, these automation technologies have become inexpensive enough for all businesses to take advantage of the benefits that automation provides.
In this article, we will discuss the benefits of automation, some areas for automation and how your business can get started with automation in 2022.
Benefits of automation
Speed up processes and eliminate human error – Business Process Automation streamlines repetitive processes, with a solution working 24/7 to complete tasks. This frees up time for employees, enabling them to spend more time doing work to grow the business. Similarly, as manual data entry is prone to human error, automation ensures that all tasks are completed accurately.
Connect disparate systems and data – As businesses have become more reliant on technology, they collect a massive amount of data from several systems. Whilst this data enables better decision making and delivers valuable insights, it can be difficult to connect systems together. In 2022, many automation suites have a variety of connectors enabling businesses to get the most out of their data.
Simplify compliance – Businesses can simplify compliances with automation. As automation runs on exact rules, it ensures that workflows comply with any regulation, and it can also help with audits and record keeping.
Areas for automation
Sales and Marketing – Many processes can be automated within sales and marketing to help businesses win new customers and provide better customer experiences.
From a marketing viewpoint, automation can streamline email communications, social media, and other campaign elements, whilst building a stronger journey. Most marketing automation suites connect with a business’s customer relationship management (CRM) software to store data in a single system.
A simple example of how marketing automation can work is an email registration automation sequence. When a prospect registers for an account on a business’s website, they receive a personalised sign-up confirmation. It has their name and details of how to use the services the business offers. Marketing automation suite records each touchpoint, and can to create bespoke customer experiences.
For a sales team, can use automation book meetings or demos. Microsoft Bookings is available with all Microsoft 365 licenses and can enable individuals to select a free time slot and book a call with a sales team member. It automatically adds this event to both parties’ calendars, enabling employees to spend more time selling and less time doing administrative tasks.
Customer Service – Although human interaction is necessary to provide excellent customer service, automation can still help the process. A common method of automating customer service is using a chatbot. There are solutions that can empower businesses to create intelligent conversational bots to improve the customer experience. Microsoft Power Virtual Agents is one of these technologies.
Internal Systems and Processes – Business automation can transform internal systems and processes for any department with the use of Microsoft Power Automate.
Power Automate is a low-code automation solution that enables businesses to automate repetitive mundane tasks with hundreds of pre-built connectors. Some common internal processes to automate include holiday request forms, Active Directory deployments, approval process and employee onboarding. However Power Automate is such a powerful solution so it is possible to automate any processes within a business.
How to get started with Business Automation in 2022
As automation technology has become viable for businesses of all sizes, now is the time to stop doing mundane repetitive tasks and start taking advantage of automation. If you want to find out more about how your business can benefit from automation, contact us today.
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