Create Smarter Customer Journeys with Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing

Modern buyers expect personalised experiences, relevant communication and seamless engagement across every touchpoint. Businesses can no longer rely on disconnected marketing tools, manual campaigns or limited customer insights to drive growth.

Microsoft Dynamics 365 Marketing helps organisations create data-driven marketing strategies through automation, customer journey orchestration, lead nurturing and advanced analytics. By connecting marketing, sales and customer data in a single platform, businesses can deliver more personalised experiences while improving campaign performance and return on investment.

At Monpellier, we help organisations implement and optimise Microsoft Dynamics 365 Marketing solutions that improve lead generation, customer engagement and long-term business growth.

COORDINATE SALES AND MARKETING

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is a cloud-based marketing automation platform designed to help businesses attract, engage and nurture prospects throughout the customer lifecycle.

The platform enables organisations to create personalised customer journeys, automate communications, manage campaigns and gain deeper insights into customer behaviour.

As part of the wider Microsoft Dynamics 365 ecosystem, Dynamics 365 Marketing integrates with Dynamics 365 Sales, Customer Insights, Microsoft Teams, Power BI and Microsoft 365 to provide a connected view of customer interactions and marketing performance.

PERSONALISE THE BUYER'S JOURNEY

Why Businesses Choose Dynamics 365 Marketing

Successful marketing requires more than sending emails.

Businesses need visibility into customer behaviour, campaign performance and lead quality to make informed decisions and maximise marketing investment.

Dynamics 365 Marketing helps organisations:

  • Generate and nurture higher-quality leads
  • Deliver personalised customer experiences
  • Automate repetitive marketing activities
  • Improve campaign performance
  • Strengthen alignment between sales and marketing teams
  • Gain deeper customer insights
  • Improve reporting and attribution
  • Increase return on marketing investment

By combining customer data, automation and analytics, businesses can create more effective marketing strategies that support revenue growth.

Key Features of Dynamics 365 Marketing

Customer Journey Automation

Design and automate personalised customer journeys across multiple channels.

Guide prospects through every stage of the buying process using intelligent workflows, targeted communications and behavioural triggers.

Email Marketing and Personalisation

Create professional marketing emails with personalised content based on customer interests, behaviours and engagement history.

Deliver the right message to the right audience at the right time.

Lead Management and Nurturing

Capture, score and nurture leads automatically through tailored campaigns and engagement workflows.

Help sales teams focus on the most valuable opportunities while improving conversion rates.

Segmentation and Audience Targeting

Build dynamic audience segments using demographic, behavioural and engagement data.

Create highly targeted campaigns that improve relevance and engagement.

Event Management

Plan, manage and track webinars, events and customer engagement activities from a single platform.

Monitor registrations, attendance and event performance while improving attendee experiences.

Marketing Analytics and Reporting

Track campaign performance, customer engagement and marketing effectiveness through real-time dashboards and reporting tools.

Gain visibility into what is working and where improvements can be made.


 

Improve Sales and Marketing Alignment

One of the biggest challenges organisations face is the disconnect between marketing and sales teams.

Dynamics 365 Marketing integrates directly with Dynamics 365 Sales, allowing both teams to work from a shared view of customer and prospect data.

This enables organisations to:

  • Improve lead handovers
  • Track prospect engagement
  • Identify sales-ready opportunities
  • Reduce manual processes
  • Improve reporting accuracy
  • Create a more consistent customer experience

With connected systems and shared data, teams can work more efficiently and focus on driving revenue growth.

Industries That Benefit from Dynamics 365 Marketing

Dynamics 365 Marketing supports organisations across a wide range of industries.

Manufacturing

Generate and nurture leads while improving communication with customers, distributors and partners.

Professional Services

Build stronger client relationships through targeted communications and automated engagement.

Distribution and Wholesale

Improve customer retention, product promotion and sales visibility through connected marketing strategies.

Technology and IT Services

Manage campaigns, events and customer engagement activities more effectively while improving lead generation.

Growing SMEs

Create scalable marketing processes that support business growth without increasing administrative workload.

DELIVER CONNECTED CUSTOMER EXPERIENCES ACROSS TEAMS

Microsoft Dynamics 365 Marketing Benefits

Microsoft Dynamics 365 Marketing benefits include targeted campaign management, personalised customer engagement, and data-driven insights, empowering businesses to drive effective marketing strategies and achieve greater ROI.

Create More Personalised Customer Experiences

Customers expect relevant and personalised interactions throughout their buying journey.

Dynamics 365 Marketing helps businesses understand customer behaviour and engagement patterns through connected data and intelligent insights.

Using customer data, organisations can:

  • Deliver personalised communications
  • Build targeted campaigns
  • Improve customer engagement
  • Increase retention rates
  • Strengthen customer relationships
  • Improve overall customer experience

The result is more meaningful engagement and stronger long-term customer value.

Dynamics 365 Marketing and Customer Insights

When combined with Dynamics 365 Customer Insights, businesses gain a more complete understanding of their customers.

Customer Insights helps organisations unify data from multiple sources to create a single customer view.

This enables businesses to:

  • Understand customer preferences
  • Analyse behaviour patterns
  • Identify buying signals
  • Improve segmentation
  • Deliver more personalised marketing

Together, these solutions help organisations make smarter marketing decisions based on real customer data.

For businesses using Microsoft Dynamics 365 Business Central, Dynamics 365 Marketing creates stronger visibility across sales, customer and financial data.

Integration benefits include:

  • Improved reporting accuracy
  • Better lead-to-customer visibility
  • Connected customer information
  • Enhanced forecasting capabilities
  • Greater operational efficiency

By connecting marketing activity with wider business operations, organisations gain a more complete understanding of performance and growth opportunities.

COMPLETE DEALS WITH ACCOUNT-BASED MARKETING

Microsoft Dynamics 365 Marketing Overview

Microsoft Dynamics 365 Marketing provides a comprehensive overview of an integrated marketing automation platform that enables businesses to plan, execute, and analyse their marketing campaigns with precision and efficiency.

Why Choose Monpellier?

For over 20 years, Monpellier has helped organisations improve business performance through connected software solutions and digital transformation strategies.

We work closely with clients to understand their goals, marketing challenges and customer engagement requirements before delivering tailored Dynamics 365 solutions.

Our services include:

  • Dynamics 365 consultancy
  • Marketing platform implementation
  • CRM and sales integration
  • Data migration
  • User training
  • Ongoing support and optimisation

From implementation through to long-term growth, Monpellier provides practical expertise and support to help organisations maximise the value of Microsoft Dynamics 365 Marketing.


 

Any questions?
Check out the FAQs

Microsoft Dynamics 365 Marketing is a marketing automation platform that helps businesses create personalised customer journeys, automate campaigns, nurture leads and improve marketing performance through connected customer data and analytics.

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Benefits include improved lead generation, better customer engagement, enhanced personalisation, stronger sales and marketing alignment, campaign automation and more accurate reporting.

Yes. Dynamics 365 Marketing integrates directly with Dynamics 365 Sales, allowing organisations to connect customer data, improve lead management and strengthen collaboration between sales and marketing teams.

Yes. Dynamics 365 Marketing is scalable and can support small, medium-sized and growing organisations looking to improve marketing efficiency and customer engagement.

Yes. Dynamics 365 Marketing can integrate with Business Central and other Microsoft applications to improve visibility across customer, sales and operational data.

Dynamics 365 Marketing Pricing

Dynamics 365 Customer Insights

£1,397.30 £
  • Deliver connected customer journeys and campaigns with unified customer data. Includes up to 4 environments, 100,000 Unified People and 10,000 Interacted People
Get Customer Insights

per tenant, per month

Popular

Dynamics 365 Customer Insights attach

£821.90 £
  • For organisations with a qualifying Dynamics 365 application
  • Add connected customer journeys and campaigns with unified customer data to your qualified Microsoft stack. Includes up to 4 environments, 100,000 Unified People and 10,000 Interacted People
Get Customer Insights Attach

per tenant, per month

Speak to Our Dynamics 365 Marketing Specialists

Whether you’re looking to improve lead generation, automate customer journeys, align sales and marketing teams or gain deeper customer insights, Monpellier can help.

Contact our team today to discover how Microsoft Dynamics 365 Marketing can support your growth strategy and help create more effective customer engagement.

Email

info@monpellier.co.uk

Phone

0191 500 8150

Our Locations

Evolve Business Centre, Rainton Bridge Business Park, Cygnet Way, Houghton le Spring, Sunderland, DH4 5QY